M_OL_BUA 220 OL - M_OL_Principles of Marketing

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Course Information

M_OL_Principles of Marketing (M_OL_BUA 220)

Term: OL Program Master Course Shells

Faculty

Kelley DeForest Garick-Kelly
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Jacki Wisler
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Ms. Charli Wessinger
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Office Hours

  • Start Date: Jan 5 2016 10:00AM
  • End Date: Jan 5 2016 3:30PM
  • Single Date:
  • Weekly Days: Monday Tuesday Wednesday Thursday Friday
  • Note: Specific meeting by appointment are available.


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Skype Information

To find me on Skype:   Charlibyrd   Or you can locate me by my personal email:  charli.wessinger@yahoo.com
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Description

An overview of domestic and international marketing focusing on the marketing mix system (i.e., product, price, communication, and distribution). This course introduces the student to consumer behavior and marketing research. Ethical issues are integrated into all phases of the course.

All texts and materials are included in this course. 

(This is an accelerated 7.5 weeks course, for the fully online undergraduate program - OL Division.)