SML 522 Sport Market & Public Relations

This course will immerse you in the of sports marketing and public relations. By highlighting issues, controversies, topics, trends, and opportunities within the sports industry. The course will take a detailed look at all elements from sports marketing to public relations. Concepts such as: newspaper, radio, television, agency, the internet, colleges, provincial, municipal, international sport, and professional sports.

This is an accelerated 7.5 week course, for the fully online graduate program division.