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Course Information

Principles of Marketing (BUA 220)

Term: 2021-2022 Fall Term

Faculty

Paul D. Smith
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Schedule

Mon-Wed-Fri, 12:05 PM - 12:55 PM (8/23/2021 - 12/6/2021) Location: MAIN LMC 309

Description

An overview of domestic and international marketing focusing on the marketing mix system (i.e., product, price, communication, and distribution). The course introduces the student to consumer behavior and marketing research. Ethical issues are integrated into all phases of the course.