Convention, Event and Trade Show Pl (ESM 301)
Term: 2024-2025 Spring Term
Description
e-Sports and Gaming companies rely heavily on conventions for marketing. Shows like TGS, PAX and E3 attract audiences from 60,000-300,000 and are tremendous opportunities for companies to generate excitement and drive sales. This course will teach you how to turn a gaming convention into a big win. By the end of this course, you’ll understand how to handle planning, marketing, and logistics for a corporate presence at a major convention. This online course has optional live sessions. (Prerequisites: ESM 102 -Introduction to Games, Sophomore class standing.)